{"id":12905,"date":"2024-03-20T14:37:26","date_gmt":"2024-03-20T13:37:26","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/creativity-what-it-is-and-how-to-create-it\/"},"modified":"2024-04-04T14:55:11","modified_gmt":"2024-04-04T12:55:11","slug":"creativity-what-it-is-and-how-to-create-it","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/creativity-what-it-is-and-how-to-create-it\/","title":{"rendered":"Creativity: what it is and how to create it"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"10.2 - CREATIVE What it is and how to create it\" src=\"https:\/\/player.vimeo.com\/video\/929827957?dnt=1&amp;app_id=122963\" width=\"699\" height=\"393\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The Creative is one of the key entities of the Blendee Adserver and represents the advertisement in various formats (e.g. static image or HTML 5).<\/p>\n\n\n\n<p>The creative is always associated with a specific advertiser.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>How to Create a Creative<\/strong><\/p>\n\n\n\n<p>Click on &#8220;<strong>Creatives<\/strong>&#8221; in the main menu of the Adserver, proceed by clicking on &#8220;Add Creative to <em>\n  [Advertiser Name]\n<\/em>&#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-original=\"https:\/\/lh7-us.googleusercontent.com\/UD0fNwHMjkt3RIuTvBPcfBQ4eRyaaiF5gJ__fXSIc1_VOV8KbIQVg_Q2jnyNoHNJANurQ5I5WMJzDDZkZgC4ykxcZazvNVQrvuG0S5PVeYOCaU1sffYI6rC0Yy0bn-fJsjNtZa-eWRwjq1rFK4JV55g\" alt=\"\"\/><\/figure>\n\n\n\n<p>or, on the <em>Creatives List<\/em> page, by clicking on the &#8220;Add Creative&#8221; button located at the top right of the list<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/LujgEZSuX4TSoVW2Ew6VUYvWD7Hbo1LQSyoAXwkfnyjzchAyhZCsUW_mftuGl678-9h7oJAXp4O43qPffXdpuNTPVxBfPZGqRDcETPnHM-7mSyrdcYqUw9RN8-KAuOOyOi0pkENn-NZ4NaYuHnfztC4\" alt=\"\"\/><\/figure>\n\n\n\n<p>The system will open the <em>Create<\/em>\/<em>Edit Creative<\/em> page.<\/p>\n\n\n\n<p>Proceed by filling out the <em>General <\/em>section with key information about the Creative.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Xt6mGjxisudpgvnP1zeDxq5u-GuWVwcAUK5jRF3hg3PGRPCpNr-3JuMKhgKf1CScMwGi-yBVa6-xKC0E8JD9iCVw0ybtkfrD827zpjhB4kP6iFWQZJfJqpRTQlQkM7xQEzMAUfu0XkegLt41VgiEXhE\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creative Id: <\/strong>unique identifier of the Creative, automatically generated by the system;<\/li>\n\n\n\n<li><strong>Creative Name<\/strong>: The name of the Creative assigned by the operator. Required field;<\/li>\n\n\n\n<li><strong>External ID:<\/strong> (optional) External ID;<\/li>\n\n\n\n<li><strong>Active<\/strong>: checkbox to activate the Creative. The checkbox is selected by default;<\/li>\n\n\n\n<li><strong>Creative Type<\/strong>: type of Creativity (e.g., Medium Rectangle 300&#215;250, Leaderboard, Skin);<\/li>\n\n\n\n<li><strong>Template Type<\/strong>: Type of Template (e.g., Standard Image Banner);<\/li>\n\n\n\n<li><strong>Repeat Period Restrictions<\/strong>: limitations on the delivery of the Creative;<\/li>\n<\/ul>\n\n\n\n<p>Fill in the Macros section with the necessary information (e.g., enter the url, upload the image file)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Mo5ncMaIhZrxu6gNj68I7OwhdMe7VuHpLRADBm2PeCAF8cYPATutCHpfMoZ03JYsDr50-u7-E_Bp3sFF0KPC-ZGYPN9LCoAI2t2mMyClRpThOuulWFfY8BqUoj8ArJ1xeW2Z0pMhdKlmCqmzCqB9SwY\" alt=\"\"\/><\/figure>\n\n\n\n<p>Once you&#8217;re done, click the &#8220;Create&#8221; button and the Creative will be available in your Campaign.<\/p>\n<div class=\"wrap-post-useful post_useful_12905\">\n<p><div style=\"color: black; margin-bottom: 15px;\"><strong>Was this content useful?<\/strong><\/div><\/p>\n<p class=\"post_useful_success post_useful_success_12905\">Thanks for contributing!<\/p>\n<div class=\"post-useful-buttons post_useful_buttons_12905\">\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"Yes\" class=\"post-useful-vote post-useful-vote-yes\" data-id=\"12905\" data-rate=\"1\">Yes<\/a>\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"No\" class=\"post-useful-vote post-useful-vote-no\" data-id=\"12905\" data-rate=\"0\">No<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Creative is one of the key entities of the Blendee Adserver and represents the advertisement in various formats (e.g. static image or HTML 5). The creative is always associated with a specific advertiser. How to Create a Creative Click on &#8220;Creatives&#8221; in the main menu of the Adserver, proceed by clicking on &#8220;Add Creative [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"menu_order":0,"template":"","format":"standard","article-category":[542],"article-tag":[540,544,543,545,546],"class_list":["post-12905","article","type-article","status-publish","format-standard","hentry","article-category-adserver-the-key-entities","article-tag-adserver-en","article-tag-advertiser-en","article-tag-advertising-en","article-tag-campaign-en","article-tag-creative-en"],"_links":{"self":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12905"}],"collection":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":4,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12905\/revisions"}],"predecessor-version":[{"id":14634,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12905\/revisions\/14634"}],"wp:attachment":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/media?parent=12905"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-category?post=12905"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-tag?post=12905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}