{"id":12909,"date":"2024-03-20T14:37:42","date_gmt":"2024-03-20T13:37:42","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/advertiser-what-it-is-and-how-to-create-it\/"},"modified":"2024-04-04T14:53:58","modified_gmt":"2024-04-04T12:53:58","slug":"advertiser-what-it-is-and-how-to-create-it","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/advertiser-what-it-is-and-how-to-create-it\/","title":{"rendered":"Advertiser: what it is and how to create it"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"10.1 - ADVERTISER What it is and how to create it\" src=\"https:\/\/player.vimeo.com\/video\/929827937?dnt=1&amp;app_id=122963\" width=\"699\" height=\"393\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The Advertiser is one of the key entities of the Blendee Adserver and represents the person or company that pays to advertise a product or service online.<\/p>\n\n\n\n<p>In Blendee you can create two types of Advertisers, Regular and Internal depending on whether the campaigns associated with it are Paying or Autopromo.<\/p>\n\n\n\n<p>It is possible to associate multiple Creatives and Campaigns with an Advertiser.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>How to create an Advertiser<\/strong><\/p>\n\n\n\n<p>Click on the &#8220;<strong>Advertiser<\/strong>&#8221; item in the main menu of the Adserver module, and proceed by clicking on &#8220;Add&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-original=\"https:\/\/lh7-us.googleusercontent.com\/WvGMq3z27FQz_jpCGii7Se3xRuOUkjUTU8z2LW4aarMlYv7GeZ0x4ZkeryJOisdUUBmZQleJo18vLFk1Oj42sWHIub0CPaGcVSBwwbhzQxwySnVtBXkyZyeXKQg8g8G9CU_TpEZdrF71M9oKB2102yo\" alt=\"\"\/><\/figure>\n\n\n\n<p>or, on the<em> Advertiser List<\/em> page, by clicking on the &#8220;Add Advertiser&#8221; button located at the top right of the list<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/OgrFfdOqTBhIcM15qM37lsp7BEEEMMgFjGlofH7LZumYNZHSa0zlSddQ2cgu2YfAuhS2z4VbcGmoQMI3w5B89PZucFMfbXsa3BdJy8R9F9c0gEMIxe5AXPIIV6fXs_u_BPoDORpBWjMIGaalAMPSo9M\" alt=\"\"\/><\/figure>\n\n\n\n<p>Fill in the <em>General <\/em>section with key information about the Advertiser.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/4Kno7u0GgQCxzSliDuWXPFpKzgUlAdmyEXOcTqHVbbiNaWHKQ1VqV_CsLNWVs-3xHdkGIQeCcSTajRv4iMlzVGNpaDlJUIn-hhvWTeDQ_fefY5q77Zr89mvaqhIuMv2M7_EpymUZ98RELHvbwZh9lB0\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advertiser ID: <\/strong>unique identifier of the Advertiser, automatically generated by the system;<\/li>\n\n\n\n<li><strong>Name:<\/strong><strong> <\/strong>name of the Advertiser assigned by the operator. Required field;<\/li>\n\n\n\n<li><strong>External ID:<\/strong> (optional) Advertiser&#8217;s external ID;<\/li>\n\n\n\n<li><strong>Type<\/strong>: <em>Regular <\/em>for all Advertisers and <em>Internal <\/em>for Autopromo Advertisers;<\/li>\n\n\n\n<li><strong>Agency<\/strong>: external agency associated with the Advertiser;<\/li>\n\n\n\n<li><strong>Active<\/strong>: checkbox to activate the Advertiser. The checkbox is selected by default;<\/li>\n\n\n\n<li><strong>Set Default Viewability<\/strong>: checkbox to enable Viewability tracking in the Creatives and Campaigns associated with the Advertiser by default. Viewability is measured according to the IAB (Interactive Advertising Bureau) standard;<\/li>\n\n\n\n<li><strong>Frequency Capping<\/strong>: frequency limit to the delivery of your Advertiser based on the number and time of viewing per individual user.<\/li>\n<\/ul>\n\n\n\n<p>On the <em>Create\/Edit Advertiser <\/em>page, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using the <em>Reporting<\/em> section,<em> <\/em>schedule the automatic sending of defined report types:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/mGxueMHW2Y9n1vWgg49RaFNRQo7SLKMREUN41jZcYCOviT6gr6hxqHpKZ6YU77l24SakQ-AvIxgUQdupfiDiPIfwObT6WblDxKOD6hJVl9gD76ywWDN8lK7WL0QwDiEwL5Xah3rtJEYb5NkNTj1jN8U\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>via the <em>White Black List<\/em> section, set white\/blacklist rules at the Advertiser, Campaign and Creative level:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Lb9GndAV1alXE3eoOO85qeAUu86LtzEbHaoGr-Cy9kWn2qMPM4sqCBzCSUguddPr-9dLMBWeejcudQSajomrJmw3ePpx6Tel6Q_qAs9JNBPGH6aFDXiGtr5vdBbif4X6Ezei6qAZB7kp8vKaw9XyF3k\" alt=\"\"\/><\/figure>\n\n\n\n<p>Save the data entered by clicking on the &#8220;Save&#8221; button. The created Advertiser is automatically added to the list of Advertisers.<\/p>\n<div class=\"wrap-post-useful post_useful_12909\">\n<p><div style=\"color: black; margin-bottom: 15px;\"><strong>Was this content useful?<\/strong><\/div><\/p>\n<p class=\"post_useful_success post_useful_success_12909\">Thanks for contributing!<\/p>\n<div class=\"post-useful-buttons post_useful_buttons_12909\">\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"Yes\" class=\"post-useful-vote post-useful-vote-yes\" data-id=\"12909\" data-rate=\"1\">Yes<\/a>\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"No\" class=\"post-useful-vote post-useful-vote-no\" data-id=\"12909\" data-rate=\"0\">No<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Advertiser is one of the key entities of the Blendee Adserver and represents the person or company that pays to advertise a product or service online. In Blendee you can create two types of Advertisers, Regular and Internal depending on whether the campaigns associated with it are Paying or Autopromo. It is possible to [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"menu_order":0,"template":"","format":"standard","article-category":[542],"article-tag":[540,544,543,545,546],"class_list":["post-12909","article","type-article","status-publish","format-standard","hentry","article-category-adserver-the-key-entities","article-tag-adserver-en","article-tag-advertiser-en","article-tag-advertising-en","article-tag-campaign-en","article-tag-creative-en"],"_links":{"self":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12909"}],"collection":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":2,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12909\/revisions"}],"predecessor-version":[{"id":14633,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12909\/revisions\/14633"}],"wp:attachment":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/media?parent=12909"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-category?post=12909"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-tag?post=12909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}