{"id":12911,"date":"2024-03-20T14:38:17","date_gmt":"2024-03-20T13:38:17","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/direct-activation-what-it-is-and-how-to-access-it\/"},"modified":"2024-03-20T14:38:19","modified_gmt":"2024-03-20T13:38:19","slug":"direct-activation-what-it-is-and-how-to-access-it","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/direct-activation-what-it-is-and-how-to-access-it\/","title":{"rendered":"Direct Activation: what it is and how to access it"},"content":{"rendered":"\n

The Direct Activation section of the Blendee audience platform allows Brands, Publishers and Broadcasters to collaborate in a safe and secure environment. Brands have the opportunity to<\/p>\n\n

activate their Audiences on the Publishers and Broadcasters of interest, and then deliver Adv campaigns to different Target Audiences.<\/p>\n\n

How to access the Direct Activation section<\/strong><\/h2>\n\n

To access Direct Activation, simply select the “App Center<\/strong>” item in the main menu and then click on the “Direct Activation<\/strong>” box.<\/p>\n\n

<\/strong><\/p>\n\n

Once you have accessed the section, the page shows all the Publishers and Broadcasters participating in Blendee’s Direct Activation.<\/p>\n\n

<\/p>\n

\n

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The Direct Activation section of the Blendee audience platform allows Brands, Publishers and Broadcasters to collaborate in a safe and secure environment. Brands have the opportunity to activate their Audiences on the Publishers and Broadcasters of interest, and then deliver Adv campaigns to different Target Audiences. How to access the Direct Activation section To access […]<\/p>\n","protected":false},"author":20,"featured_media":0,"menu_order":0,"template":"","format":"standard","article-category":[529],"article-tag":[547,536,548],"class_list":["post-12911","article","type-article","status-publish","format-standard","hentry","article-category-direct-activation-en","article-tag-audience-activation-en","article-tag-data-collaboration-en","article-tag-direct-activation-en"],"_links":{"self":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12911"}],"collection":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":3,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12911\/revisions"}],"predecessor-version":[{"id":12914,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12911\/revisions\/12914"}],"wp:attachment":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/media?parent=12911"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-category?post=12911"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-tag?post=12911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}