{"id":12964,"date":"2024-03-20T14:43:03","date_gmt":"2024-03-20T13:43:03","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/website-tag-how-to-track-users-who-visit-your-site-or-perform-custom-actions\/"},"modified":"2024-04-04T14:23:15","modified_gmt":"2024-04-04T12:23:15","slug":"website-tag-how-to-track-users-who-visit-your-site-or-perform-custom-actions","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/website-tag-how-to-track-users-who-visit-your-site-or-perform-custom-actions\/","title":{"rendered":"Website Tag: how to track users who visit your site or perform custom actions"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"5.3 - TRACKING WITH WEBSITE TAG\" src=\"https:\/\/player.vimeo.com\/video\/929827644?dnt=1&amp;app_id=122963\" width=\"699\" height=\"393\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Blendee allows you to create tags to track users&#8217; browsing on your websites or to track custom actions taken by users on your websites.<\/p>\n\n\n\n<p><strong>How to track users who visit your site<\/strong><\/p>\n\n\n\n<p>To create a tracking tag for users viewing your site, simply select &#8220;<strong>Advertising<\/strong>&#8221; in the main menu and then &#8220;<strong>Tracking TAG&#8221;.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-original=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/02\/image-48.png\" alt=\"\" class=\"wp-image-12755\"\/><\/figure>\n\n\n\n<p>Once you have accessed the section, click on the &#8220;New Tag&#8221; button at the top right.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"127\" height=\"60\" src=\"https:\/\/lh7-us.googleusercontent.com\/nelOSxbv4sxihx2Z9W0WNnU1QGWbQbwUZBcz7zkM7IX4qHwzjf6B32rcc22Z6DmMsloYTxrViega9WBarb5VVP6w8tVUqt0027xsgxWlFWEmofMWR3veS9RTuPAP5HhXJKY7nyX5E6spV0DxozbUECE\"><\/p>\n\n\n\n<p>A screen will open where the step-by-step tag creation process will begin.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"361\" src=\"https:\/\/lh7-us.googleusercontent.com\/eFDwP1ux5PVz-HO2sMuvp_TYO9CO9cyzgBDgzhIhfDPI_XTZ4EovvQxsLG5iJrn_8nWTi9K2k7cZKgJqd5CTe2Y_UGZiWciruP05W0Cvl8wNY7EzmF6wTyJfXQgVGVqeUplMs2H9nLjiX6HctmnVxDc\"><\/p>\n\n\n\n<p>Enter the main information to configure the Tag, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Name<\/strong>: enter the Name for your tag;<\/li>\n\n\n\n<li><strong>Destination<\/strong>: select &#8220;Website&#8221;;<\/li>\n\n\n\n<li><strong>Action<\/strong>: Select &#8220;Pageview&#8221;;<\/li>\n\n\n\n<li><strong>Format<\/strong>: Select &#8220;JavaScript&#8221;;<\/li>\n<\/ul>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"296\" src=\"https:\/\/lh7-us.googleusercontent.com\/zW2Fd0mKXodc0d22oBQssuA9AhGw1XOK6V-m2M6I43Y5zkTLf4qr9QH608823te2XhEMq7NRJipOeHVCJpncVDphsufUSe79VZ0Dsw1yzSPrT2UOQ-_De37Y_a2dKGTQgE8gJxwwHamioJp6bxM8BqE\"><\/p>\n\n\n\n<p>Click on the &#8220;Next&#8221; button at the bottom right.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"79\" height=\"41\" src=\"https:\/\/lh7-us.googleusercontent.com\/JPSloZJekxY6Nu5irH6aIiiOYQK28bjRSRhmn7YQNogbXUeopYHWgCw0VNC7dXMt1R79Vjpsaif4DAUM_7vUhfHhma4HSF_ujvXcN4Sr9PV6t2yNQzweLFHJXrH68c_O19U7PIUvPS_IhxlUdaKPxnQ\"><\/p>\n\n\n\n<p>Proceed to set up the tag.  <\/p>\n\n\n\n<p>Blendee automatically values the following fields:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Metric<\/strong>: &#8220;View&#8221;<\/li>\n\n\n\n<li><strong>Platform<\/strong>: &#8220;Blendee Audience Platform&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Optional:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cookie Matching<\/strong>: By selecting one or more cookie matching platforms, you will override the default platforms (these are set by the Blendee team during the onboarding phase).<\/li>\n<\/ul>\n\n\n\n<p>On the right side of the page, you&#8217;ll find two different plugins:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UTM Parser<\/strong>: Enabled by default, Blendee automatically captures UTM parameters from the URL containing the tag.<\/li>\n\n\n\n<li><strong>Associate Audience: Enabled<\/strong> by default, Blendee automatically creates an Audience Direct associated with this tag.<\/li>\n<\/ul>\n\n\n\n<p>Under the Advanced Option, you&#8217;ll find additional optional plugins to add to your tag configuration:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Taxonomy and Custom Variables<\/strong>: if valued, Blendee applies a more sophisticated mechanism for the acquisition of tag-specific parameters such as age, gender, browsing platform by registered users, providing additional information on user navigation and behavior.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Piggyback: Enter<\/strong> the code you want to run on a page.<\/li>\n<\/ul>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"321\" src=\"https:\/\/lh7-us.googleusercontent.com\/RJ0YXrSzfSqaYjzOvPbhqzI2EwpwiGYA1cKoRJwZsvvYxfz9fzOe8N1hXuYdMGQ055PmCszTGAu1ZkO2hYfn4ljspeoyHurXiXyNjZd8rAgbajbj-kR4vMmYeAC6eAPtyBts155dEQZuQ2fqnyeBHks\"><\/p>\n\n\n\n<p>Finally, click on the &#8220;Save&#8221; button and the Tag will be present in the list of your Tags in the Advertising&gt;Tracking TAG section.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"64\" src=\"https:\/\/lh7-us.googleusercontent.com\/lryK3jwmUi7ItrVjeuG0u0xsiGXenRxReXop0rBbwl_HXf-qlhWh6G9p6qjsalLyX5i--87eOgSZV9wFLpglJkgIFRwm5wAKiUW46ze2tt68bOt4z0VUbniX7oUhL_JcilHmUc5rbSMVLPAYUZ-Neos\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to track users who perform custom actions<\/strong><\/h2>\n\n\n\n<p>To create a tracking tag for users who perform custom actions on your website, the process is similar to the one described above for tracking Pageviews.<\/p>\n\n\n\n<p>Once you have entered the main information to configure the Tag, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Name<\/strong>: enter the Name for your tag;<\/li>\n\n\n\n<li><strong>Destination<\/strong>: select &#8220;Website&#8221;;<\/li>\n\n\n\n<li><strong>Action<\/strong>: select &#8220;Custom Event&#8221;;<\/li>\n\n\n\n<li><strong>Format<\/strong>: Select &#8220;JavaScript&#8221;;<\/li>\n<\/ul>\n\n\n\n<p>On the right side of the page, there will be the Event Category &amp; Event Attribute fields to fill in:<\/p>\n\n\n\n<p>\u25aa <strong>Event Category<\/strong>: Enter the category of the event you want to track. For example, &#8220;coupon-crispy-night&#8221;, if the event is related to the click of the button to download or send a Coupon related to the Crispy Night contest;<\/p>\n\n\n\n<p>\u25aa <strong>Event Attribute<\/strong>: Enter the attributes of the event you want to track. For example, in the &#8220;coupon-crispy-night&#8221; category, it could be &#8220;download-coupon&#8221; and &#8220;send-coupon&#8221;.<\/p>\n\n\n\n<p>Both the Category and Attributes should be typed in lowercase with no spaces.<\/p>\n\n\n\n<p><strong><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"275\" src=\"https:\/\/lh7-us.googleusercontent.com\/TyzKKzqm1K9106KW-ki5lzx0c8vlQL-FZzai-pVUt4xwgUtES4Gy3xvELf_tCk7KXTsBRk9NUrSb9jlPjbPpvRBhMBp2lgZa0GlaD-4fyQeqrP-hiWBxTj0GFdfy0PLoApVrfRU8Tfxz-NI9_Z91ZSM\"><\/strong><\/p>\n\n\n\n<p>Click on the &#8220;Next&#8221; button at the bottom right.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"79\" height=\"41\" src=\"https:\/\/lh7-us.googleusercontent.com\/JPSloZJekxY6Nu5irH6aIiiOYQK28bjRSRhmn7YQNogbXUeopYHWgCw0VNC7dXMt1R79Vjpsaif4DAUM_7vUhfHhma4HSF_ujvXcN4Sr9PV6t2yNQzweLFHJXrH68c_O19U7PIUvPS_IhxlUdaKPxnQ\"><\/p>\n\n\n\n<p>Once all the steps are completed, Blendee automatically values the following fields:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Metric<\/strong>: &#8220;Event&#8221;<\/li>\n\n\n\n<li><strong>Platform<\/strong>: &#8220;Blendee Audience Platform&#8221;.  <\/li>\n<\/ul>\n\n\n\n<p>Finally, click on the &#8220;Save&#8221; button and the Tag will be present in the list of your Tags in the Advertising&gt;Tracking TAG section.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/lryK3jwmUi7ItrVjeuG0u0xsiGXenRxReXop0rBbwl_HXf-qlhWh6G9p6qjsalLyX5i--87eOgSZV9wFLpglJkgIFRwm5wAKiUW46ze2tt68bOt4z0VUbniX7oUhL_JcilHmUc5rbSMVLPAYUZ-Neos\" width=\"72\" height=\"64.27446749703546\"><\/p>\n<div class=\"wrap-post-useful post_useful_12964\">\n<p><div style=\"color: black; margin-bottom: 15px;\"><strong>Was this content useful?<\/strong><\/div><\/p>\n<p class=\"post_useful_success post_useful_success_12964\">Thanks for contributing!<\/p>\n<div class=\"post-useful-buttons post_useful_buttons_12964\">\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"Yes\" class=\"post-useful-vote post-useful-vote-yes\" data-id=\"12964\" data-rate=\"1\">Yes<\/a>\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"No\" class=\"post-useful-vote post-useful-vote-no\" data-id=\"12964\" data-rate=\"0\">No<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Blendee allows you to create tags to track users&#8217; browsing on your websites or to track custom actions taken by users on your websites. How to track users who visit your site To create a tracking tag for users viewing your site, simply select &#8220;Advertising&#8221; in the main menu and then &#8220;Tracking TAG&#8221;. Once you [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"menu_order":0,"template":"","format":"standard","article-category":[527],"article-tag":[203,553,556,559],"class_list":["post-12964","article","type-article","status-publish","format-standard","hentry","article-category-audience-tracking-tag-en","article-tag-audience-en","article-tag-audience-tracking-en","article-tag-tracking-tag-en","article-tag-website-tag-en"],"_links":{"self":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12964"}],"collection":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":4,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12964\/revisions"}],"predecessor-version":[{"id":14620,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12964\/revisions\/14620"}],"wp:attachment":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/media?parent=12964"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-category?post=12964"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-tag?post=12964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}