{"id":12977,"date":"2024-03-20T14:47:26","date_gmt":"2024-03-20T13:47:26","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/total-audience-insight-know-your-users-and-their-characteristics\/"},"modified":"2024-04-04T14:21:10","modified_gmt":"2024-04-04T12:21:10","slug":"total-audience-insight-know-your-users-and-their-characteristics","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/total-audience-insight-know-your-users-and-their-characteristics\/","title":{"rendered":"Total Audience Insight: Know Your Users and Their Characteristics"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"4.2 - DASHBOARD TOTAL AUDIENCE INSIGHT\" src=\"https:\/\/player.vimeo.com\/video\/929827620?dnt=1&amp;app_id=122963\" width=\"699\" height=\"393\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The Total Audience Insights section allows you to get to know your users better and discover the socio-demographic characteristics that Blendee has been able to infer. Information such as gender, age, main interest, main sub interest will help you identify and create the right target audience for your marketing strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to get an advanced analysis of your entire audience in the last 30 days<\/strong><\/h2>\n\n\n\n<p>To access the Dashboard, click on &#8220;<strong>Analytics<\/strong>&#8221; and then on &#8220;<strong>Total Audience Insights<\/strong>&#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-original=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/02\/image-47.png\" alt=\"\" class=\"wp-image-12742\"\/><\/figure>\n\n\n\n<p>Once you have accessed the section, the Dashboard will show the following graphs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Main Hour Range  <\/li>\n\n\n\n<li>Main Interest<\/li>\n\n\n\n<li>Main Sub Interest<\/li>\n\n\n\n<li>Main Domain<\/li>\n\n\n\n<li>Main Context<\/li>\n\n\n\n<li>Article View<\/li>\n\n\n\n<li>Loyalty<\/li>\n\n\n\n<li>Gender<\/li>\n\n\n\n<li>Age<\/li>\n\n\n\n<li>Main Device<\/li>\n\n\n\n<li>Country<\/li>\n\n\n\n<li>Region<\/li>\n\n\n\n<li>Provinces<\/li>\n\n\n\n<li>Events<\/li>\n\n\n\n<li>Users<\/li>\n<\/ul>\n\n\n\n<p><strong><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"281\" src=\"https:\/\/lh7-us.googleusercontent.com\/oDzov-77FYXnrVOSC-0tbUk0SHIr07KkJDVy7J9P7fY-TPGbuGuVdIKhCkvOWeqFXt70iaI3eAdJAVEPrc0oyoca4Jvo_ajpEZSyVx5Pn7oBVyNrcD-yFXHXsAU2N-67WYwmj4pSNvcjhDxhZdghYxU\"><\/strong><\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"185\" src=\"https:\/\/lh7-us.googleusercontent.com\/oa1VQX0NkXMooJ1I3zPblBra_SffobfWvrLt4Q_v82ktBsAOGfH5ODA1nLKgcHLiKlEn8ibUa4aS3shwoUjcLqGDsumT3VJ-hdPuphVTLNlduJsoMF8fpOmpi17MQz7tQv0tk7vZpCoCSWGc2zas-Gk\"><\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"117\" src=\"https:\/\/lh7-us.googleusercontent.com\/RxNwRrnIOteuSBzUL49tH6VsbkY9ExYfVlmouoQ1U57Qoa7PMlzSqu13PjfMyOIlTo0c60ffGlET5_2Z4PO6vebatcwW0SNzfcEdEIglrFVL7sAdKPNj69vQ_ujFBuCezMHHr6zuwmfiyeLkWU95aPw\"><\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"119\" src=\"https:\/\/lh7-us.googleusercontent.com\/lKrri7djjplfCmtvmE8E4oAIMzdtoZhDr6c9MbIPuM4EkmxI2tk0u3B3xVjfSwebqWwb6QFRP5xhIJtBmedp-l6ZnPlWhZESO6U819DrJTKWx6eczoP0CzM6bDTXhrGw4cFbF_OxqEsIdcmVjRzCWMQ\"><\/p>\n\n\n\n<p>All charts in the Dashboard can be downloaded by clicking on the Download icon on each chart.<\/p>\n<div class=\"wrap-post-useful post_useful_12977\">\n<p><div style=\"color: black; margin-bottom: 15px;\"><strong>Was this content useful?<\/strong><\/div><\/p>\n<p class=\"post_useful_success post_useful_success_12977\">Thanks for contributing!<\/p>\n<div class=\"post-useful-buttons post_useful_buttons_12977\">\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"Yes\" class=\"post-useful-vote post-useful-vote-yes\" data-id=\"12977\" data-rate=\"1\">Yes<\/a>\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"No\" class=\"post-useful-vote post-useful-vote-no\" data-id=\"12977\" data-rate=\"0\">No<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Total Audience Insights section allows you to get to know your users better and discover the socio-demographic characteristics that Blendee has been able to infer. Information such as gender, age, main interest, main sub interest will help you identify and create the right target audience for your marketing strategies. How to get an advanced [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"menu_order":0,"template":"","format":"standard","article-category":[525],"article-tag":[203,549,560],"class_list":["post-12977","article","type-article","status-publish","format-standard","hentry","article-category-audience-platform-analytics-en","article-tag-audience-en","article-tag-audience-analysis-en","article-tag-audience-insights-en"],"_links":{"self":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12977"}],"collection":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":2,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12977\/revisions"}],"predecessor-version":[{"id":14619,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/12977\/revisions\/14619"}],"wp:attachment":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/media?parent=12977"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-category?post=12977"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-tag?post=12977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}