{"id":13023,"date":"2024-03-20T14:49:48","date_gmt":"2024-03-20T13:49:48","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/direct-what-it-is-and-how-to-create-it\/"},"modified":"2024-04-04T14:05:44","modified_gmt":"2024-04-04T12:05:44","slug":"direct-what-it-is-and-how-to-create-it","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/direct-what-it-is-and-how-to-create-it\/","title":{"rendered":"Direct: what it is and how to create it"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1.7 - AUDIENCE DIRECT What it is and how to create it\" src=\"https:\/\/player.vimeo.com\/video\/929827430?dnt=1&amp;app_id=122963\" width=\"699\" height=\"393\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A Direct is a type of Audience that contains users who have browsed web pages containing Blendee tags. Audience Direct is automatically generated after a Blendee tag is created and implemented to track user navigation on a website or impressions on an ad campaign. For example, an Audience Direct will group all users who have seen a banner ad from your campaign on a particular website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to create an Audience Direct<\/strong><\/h2>\n\n\n\n<p>Blendee generates an Audience Direct directly during the tag creation phase, the page can be accessed by clicking first on &#8220;<strong>Advertising<\/strong>&#8221; and then &#8220;<strong>Tracking TAG&#8221;<\/strong> in the main menu of Blendee.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-original=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/02\/image-39.png\" alt=\"\" class=\"wp-image-12698\"\/><\/figure>\n\n\n\n<p>When creating the tag, among the fields to be valued, you will notice the &#8220;Associate Audience&#8221; plugin on the right side of the page, set by default to YES for the Website&gt;Pageview tag. If you don&#8217;t want to create a Direct, set it to NO.  <\/p>\n\n\n\n<p>While for the ADV&gt;Impression tag, the &#8220;Associate Audience&#8221; plugin is set to NO by default. Set it to YES to create an Audience Direct of all users who see a banner ad.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"205\" height=\"59\" src=\"https:\/\/lh7-us.googleusercontent.com\/yn2M267803X24b725DQeM3cUZPJOTJm7OX-CrDu4ooQT_G0iyOZyR9j4l79iYKoJx6OnQ_Eset9nQIIPr2E9mSFQGX3rvC_MlHecros5nMOoCuuPbJWoh2R03RO641HQfmzbwVsB-l7e-u2qZ590hGg\"><\/p>\n\n\n\n<p>To learn more about this topic, please read the articles &#8220;Website Tag: how to track users who visit your site or perform custom actions&#8221; and &#8220;ADV Tag: how to track users who have made Imps, Clicks and video actions on Advertising campaigns&#8221;.<\/p>\n<div class=\"wrap-post-useful post_useful_13023\">\n<p><div style=\"color: black; margin-bottom: 15px;\"><strong>Was this content useful?<\/strong><\/div><\/p>\n<p class=\"post_useful_success post_useful_success_13023\">Thanks for contributing!<\/p>\n<div class=\"post-useful-buttons post_useful_buttons_13023\">\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"Yes\" class=\"post-useful-vote post-useful-vote-yes\" data-id=\"13023\" data-rate=\"1\">Yes<\/a>\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"No\" class=\"post-useful-vote post-useful-vote-no\" data-id=\"13023\" data-rate=\"0\">No<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Direct is a type of Audience that contains users who have browsed web pages containing Blendee tags. Audience Direct is automatically generated after a Blendee tag is created and implemented to track user navigation on a website or impressions on an ad campaign. For example, an Audience Direct will group all users who have [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"menu_order":0,"template":"","format":"standard","article-category":[526],"article-tag":[203,547,549],"class_list":["post-13023","article","type-article","status-publish","format-standard","hentry","article-category-audience-target-en","article-tag-audience-en","article-tag-audience-activation-en","article-tag-audience-analysis-en"],"_links":{"self":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13023"}],"collection":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":4,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13023\/revisions"}],"predecessor-version":[{"id":14613,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13023\/revisions\/14613"}],"wp:attachment":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/media?parent=13023"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-category?post=13023"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-tag?post=13023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}