{"id":13030,"date":"2024-03-20T14:50:09","date_gmt":"2024-03-20T13:50:09","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/contextual-what-it-is-and-how-to-create-it\/"},"modified":"2024-04-04T12:57:27","modified_gmt":"2024-04-04T10:57:27","slug":"contextual-what-it-is-and-how-to-create-it","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/contextual-what-it-is-and-how-to-create-it\/","title":{"rendered":"Contextual: what it is and how to create it"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1.6 - AUDIENCE CONTEXTUAL What it is and how to create it\" src=\"https:\/\/player.vimeo.com\/video\/929827399?dnt=1&amp;app_id=122963\" width=\"699\" height=\"393\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A Contextual is a type of Audience that contains users belonging to a Context. Contextual Audiences are created by defining a set of contexts to describe the content and, consequently, the interests of your users across your network.  <\/p>\n\n\n\n<p>Context and Keywords are the two fundamental components to create a Contextual:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Context<\/strong>: describes the main topic of a digital content, such as &#8220;musical genres&#8221;;<\/li>\n\n\n\n<li><strong>Keywords<\/strong>: these are the keywords to describe the characteristics of a Context. For the Context, &#8220;musical genres&#8221; could be &#8220;rock&#8221;, &#8220;indie&#8221; and &#8220;jazz&#8221;.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to create a Contextual Audience<\/strong><\/h2>\n\n\n\n<p>You can create a Contextual by clicking on the &#8220;<strong>Target<\/strong>&#8221; item and then &#8220;<strong>Contextual<\/strong>&#8221; from the Blendee main menu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-original=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/02\/image-38.png\" alt=\"\" class=\"wp-image-12696\"\/><\/figure>\n\n\n\n<p>Once you have accessed the section, proceed by clicking on the &#8220;New Context&#8221; button at the top right.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/02\/image-16-1024x441.png\" alt=\"\" class=\"wp-image-12652\" style=\"width:685px;height:auto\" srcset=\"https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/02\/image-16-1024x441.png 1024w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/02\/image-16-300x129.png 300w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/02\/image-16-768x331.png 768w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/02\/image-16-1536x662.png 1536w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/02\/image-16-665x285.png 665w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/02\/image-16.png 1882w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"151\" height=\"56\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/02\/image-17.png\" alt=\"\" class=\"wp-image-12653\"\/><\/figure>\n\n\n\n<p>A screen will open where you can enter the main information to configure your Context, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Name<\/strong>: name you want to give to the Context;<\/li>\n\n\n\n<li><strong>Keywords<\/strong>: the keywords to be associated with the Context;<\/li>\n\n\n\n<li><strong>Matching Keywords<\/strong>: the minimum number of keywords that must be present in a digital content for the user to belong to that Context;<\/li>\n\n\n\n<li><strong>Associate Contextual Audience<\/strong>: Scroll the button from &#8220;no&#8221; to &#8220;yes.&#8221; This will automatically create a Contextual Audience that will contain all users labeled with that specific Context.<\/li>\n<\/ul>\n\n\n\n<p><strong><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"289\" src=\"https:\/\/lh7-us.googleusercontent.com\/CHzKj6jRjOVOTV4_1mk2VzJm67rpE6yKpQvGDiPa3KAfLnSChvv7NLuu87tSPQ20EnayCt9HiFYfEisWqZPymgEWVv6lMRLm1urjaYyA2FpsZigpJMPxzTx6XqMPdtyCtPtsZuUlKptKD-W3cc62vwg\"><\/strong><\/p>\n\n\n\n<p>Once you have filled in all the fields, click on the &#8220;Confirm&#8221; button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"141\" height=\"70\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-19-164114-7.png\" alt=\"\" class=\"wp-image-12592\"\/><\/figure>\n\n\n\n<p>Once created, the Context will be available in the list of your Contexts in the Target&gt;Contextual section of Blendee.<\/p>\n\n\n\n<p><strong><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"200\" src=\"https:\/\/lh7-us.googleusercontent.com\/IHEwBBvY7dK7UtvPLVPYHihUREY2o6pC-M93PEkEXLTdSipQbte5_KEcfI6Aa5ZY27764fRksZMQrEvOfvubrr5izTWcfnxY5yw_myAVJeGKqjQOUZAiaCPDZfHw7pxWOlRl6OhZDPrIiLyd84nmDI4\"><\/strong><\/p>\n\n\n\n<p>The Contextual Audience will instead be present in the list of your Audiences in the Target&gt;Audience section of Blendee.<\/p>\n<div class=\"wrap-post-useful post_useful_13030\">\n<p><div style=\"color: black; margin-bottom: 15px;\"><strong>Was this content useful?<\/strong><\/div><\/p>\n<p class=\"post_useful_success post_useful_success_13030\">Thanks for contributing!<\/p>\n<div class=\"post-useful-buttons post_useful_buttons_13030\">\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"Yes\" class=\"post-useful-vote post-useful-vote-yes\" data-id=\"13030\" data-rate=\"1\">Yes<\/a>\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"No\" class=\"post-useful-vote post-useful-vote-no\" data-id=\"13030\" data-rate=\"0\">No<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Contextual is a type of Audience that contains users belonging to a Context. Contextual Audiences are created by defining a set of contexts to describe the content and, consequently, the interests of your users across your network. Context and Keywords are the two fundamental components to create a Contextual: How to create a Contextual [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"menu_order":0,"template":"","format":"standard","article-category":[526],"article-tag":[203,547,549,562],"class_list":["post-13030","article","type-article","status-publish","format-standard","hentry","article-category-audience-target-en","article-tag-audience-en","article-tag-audience-activation-en","article-tag-audience-analysis-en","article-tag-audience-contextual-en"],"_links":{"self":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13030"}],"collection":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":2,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13030\/revisions"}],"predecessor-version":[{"id":14612,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13030\/revisions\/14612"}],"wp:attachment":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/media?parent=13030"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-category?post=13030"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-tag?post=13030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}