{"id":13051,"date":"2024-03-20T14:51:05","date_gmt":"2024-03-20T13:51:05","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/twin-what-it-is-and-how-to-create-it\/"},"modified":"2024-04-04T12:55:34","modified_gmt":"2024-04-04T10:55:34","slug":"twin-what-it-is-and-how-to-create-it","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/twin-what-it-is-and-how-to-create-it\/","title":{"rendered":"Twin: what it is and how to create it"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/928818439?dnt=1&amp;app_id=122963\" width=\"699\" height=\"393\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A Twin is a type of Audience that contains users who share similar characteristics with the source Audience. The Audience Twin is in fact created by expanding a previously created Audience, called the Source Audience, through look-alike models. Since this Audience is an expansion of the Source Audience, the Twin is characterized by inheriting the longevity of the Source Audience.<\/p>\n\n\n\n<p>Blendee allows you to create Audience Twins from Cluster, Composite, and Direct Audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to create an Audience Twin<\/strong><\/h2>\n\n\n\n<p>You can create a Twin by clicking on &#8220;<strong>Target<\/strong>&#8221; and then &#8220;<strong>Audience<\/strong>&#8221; from Blendee&#8217;s main menu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-original=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/02\/image-34.png\" alt=\"\" class=\"wp-image-12688\"\/><\/figure>\n\n\n\n<p>Once you have accessed the section, select the source Audience of interest and click on the &#8220;Manage&#8221; button and then on &#8220;Create Twin&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/02\/image-23-1024x457.png\" alt=\"\" class=\"wp-image-12665\" style=\"width:752px;height:auto\" srcset=\"https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/02\/image-23-1024x457.png 1024w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/02\/image-23-300x134.png 300w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/02\/image-23-768x343.png 768w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/02\/image-23-1536x686.png 1536w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/02\/image-23.png 1882w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A screen will open where you just need to enter the main information to configure the new Audience, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Name<\/strong>: name you want to give to the Twin;<\/li>\n\n\n\n<li><strong>Affinity Cluster<\/strong>: Choose the affinity level to expand the source audience based on the size you want to achieve for your Twin. The range of affinity values is from 1 to 10. A value of 1 corresponds to the lowest affinity level, while a value of 10 corresponds to the highest affinity level (i.e. a low number of users).<\/li>\n\n\n\n<li><strong>Labels (optional):<\/strong> If you want to associate a label with the Twin.<\/li>\n<\/ul>\n\n\n\n<p>Blendee, when creating the Audience Twin, shows you the &#8220;Twins forecast by affinity&#8221;, the graph that, for each level of affinity with the Source Audience, shows the estimated number of users, who would populate your Audience.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"465\" height=\"376\" src=\"https:\/\/lh7-us.googleusercontent.com\/mP1drh04OnteS9-zG1WVduh1ZYg0BZyYH9gc96Qw315S44i6WE-IEXtnHlpCEbFhoUyoMp3zri4r-J3KxuMak7W2fBPevPPk3GKvw1Qegp27AAh5SqRpHEC2DBwfu06Tf9zXyWeAbLjlaHInpXWGFto\"><\/p>\n\n\n\n<p>Once you have filled in all the fields, click on the &#8220;Confirm&#8221; button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"141\" height=\"70\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-19-164114-4.png\" alt=\"\" class=\"wp-image-12580\"\/><\/figure>\n\n\n\n<p>Once created, the Twin will be present in the list of your Audiences in the Target&gt;Audience section of Blendee.<\/p>\n<div class=\"wrap-post-useful post_useful_13051\">\n<p><div style=\"color: black; margin-bottom: 15px;\"><strong>Was this content useful?<\/strong><\/div><\/p>\n<p class=\"post_useful_success post_useful_success_13051\">Thanks for contributing!<\/p>\n<div class=\"post-useful-buttons post_useful_buttons_13051\">\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"Yes\" class=\"post-useful-vote post-useful-vote-yes\" data-id=\"13051\" data-rate=\"1\">Yes<\/a>\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"No\" class=\"post-useful-vote post-useful-vote-no\" data-id=\"13051\" data-rate=\"0\">No<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Twin is a type of Audience that contains users who share similar characteristics with the source Audience. The Audience Twin is in fact created by expanding a previously created Audience, called the Source Audience, through look-alike models. Since this Audience is an expansion of the Source Audience, the Twin is characterized by inheriting the [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"menu_order":0,"template":"","format":"standard","article-category":[526],"article-tag":[203,547,549,534],"class_list":["post-13051","article","type-article","status-publish","format-standard","hentry","article-category-audience-target-en","article-tag-audience-en","article-tag-audience-activation-en","article-tag-audience-analysis-en","article-tag-audience-extension-en"],"_links":{"self":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13051"}],"collection":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":4,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13051\/revisions"}],"predecessor-version":[{"id":14610,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13051\/revisions\/14610"}],"wp:attachment":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/media?parent=13051"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-category?post=13051"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-tag?post=13051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}