{"id":13119,"date":"2024-03-20T15:00:01","date_gmt":"2024-03-20T14:00:01","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/a-b-x-test-sms\/"},"modified":"2024-03-20T15:00:03","modified_gmt":"2024-03-20T14:00:03","slug":"a-b-x-test-sms","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/a-b-x-test-sms\/","title":{"rendered":"A\/B\/X test SMS"},"content":{"rendered":"\n

Test Creation and Parameter Configuration<\/h2>\n\n
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It is possible to create an A\/B\/X test for SMS after creating an SMS as shown in this article<\/a>, by selecting Edit -> Create Testing<\/strong> from the Actions<\/em> menu.<\/p>\n<\/div><\/div>\n\n

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The wizard<\/strong> will open (click on the image above to enlarge) for the configuration of the test in which the segment<\/strong> or list<\/strong> to be sent the SMS in the first point will be requested; Next we can select the percentage<\/strong> of the user base we want to be engaged.<\/p>\n\n

Subsequently, in point 3, it is possible to select the parameter to be evaluated to establish the winner: in the case of SMS it will simply be the number of clicks<\/strong> that led to declaring him the winner.<\/p>\n\n

In the last point we can set the time needed to determine the winner.<\/p>\n\n

Creating and customizing variants<\/h2>\n\n
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In the next window it will be possible to create variants of our SMS by simply clicking on the top above the + displayed next to the name of our initial SMS (enlarge the image above to view it in full screen).<\/p>\n\n

Statistics<\/h2>\n\n

To keep an eye on the progress of the sending of A\/B\/X tests for SMS, it is necessary to open the Statistics window, which can be reached more immediately from Direct Marketing -> SMS -> Testing -> Experiments <\/strong>or from the Journey -><\/strong> Campaign manager -> Name of the campaign containing the A\/B\/X test -> Experiments -> Go to detail<\/strong>, if created within an experience.<\/p>\n\n

General Statistics<\/h4>\n\n

The first section of the general statistics will appear as in the image below, showing a graph with the trend of mailings in the selected period and the conversions that have occurred.<\/p>\n\n

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In the submissions tab we can see the graph of the X tests carried out, each highlighted in a different color. The value at the top below the Submissions label is the total number of submissions and, in parentheses, the number of successful submissions. The other information that can be obtained from the graph is the number of:<\/p>\n\n