{"id":13198,"date":"2024-03-20T15:17:58","date_gmt":"2024-03-20T14:17:58","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/how-to-set-up-an-experiments-testing\/"},"modified":"2024-03-20T15:17:58","modified_gmt":"2024-03-20T14:17:58","slug":"how-to-set-up-an-experiments-testing","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/how-to-set-up-an-experiments-testing\/","title":{"rendered":"How to Set Up an Experiments – Testing"},"content":{"rendered":"

Blendee provides the possibility to create A\/B\/X Tests by taking advantage of the flexibility and infinite possibilities offered by the experience manager<\/a>, by accessing the Experiments<\/strong> section.<\/p>\n

Thanks to Experiments <\/strong> , it is possible to test any content that can be created with Blendee’s features: it will then be up to the platform itself, based on the results, to choose which will be the best option.
\nAutomatic mode, but not only: it is of course also possible to opt for the manual mode which leaves the user free to select the winner on the basis of the best performance obtained by the options tested.<\/p>\n

The immediate advantage of the solution adopted by Blendee for the management of A\/B\/X tests is that you do not have to take over an experience already created, stop it, make changes and then relaunch it. In fact, as we will see, everything happens smoothly and once our flows are set up, everything will be automated<\/strong>.<\/p>\n

Now let’s see how to proceed with the configuration. First you need to create\/edit an experience<\/a>, in the example we will create an experience for the abandoned cart and we will check which, between two email templates, will be the most performing.
\nWe will then test which, between two behavioral messages<\/a>, leads to a greater conversion of carts.<\/p>\n

Within the Experience Manager you will find, at the bottom left, the section:<\/p>\n

\"\"<\/a><\/p>\n

At this point, we proceed by dragging the Testing<\/strong> block into our workflow to start configuring our test:<\/p>\n

\"\"<\/a>The first thing that is required is the choice ofthe number to<\/strong> be configured to recognize the test to be performed.<\/p>\n

IMPORTANT<\/strong><\/em><\/p>\n

We recommend that you choose a “speaking<\/strong>” name for the test so that you can better identify it in the subsequent stages of reading the statistics, thus easily distinguishing it from other tests already present.<\/p>\n

Let’s now take a closer look at the differences between the two experiment management modes<\/strong> : Automatic<\/strong> and Manual<\/strong>.<\/p>\n

“Automatic” mode<\/h1>\n

\"\"<\/a>Automatic mode is extremely easy to set up. You will only need to choose the evaluation metric to select the winning test. The available metrics are as follows:<\/p>\n