{"id":13372,"date":"2024-03-20T16:05:53","date_gmt":"2024-03-20T15:05:53","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/user-profile-summary-data-view\/"},"modified":"2024-03-20T16:05:54","modified_gmt":"2024-03-20T15:05:54","slug":"user-profile-summary-data-view","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/user-profile-summary-data-view\/","title":{"rendered":"User Profile: Summary Data View"},"content":{"rendered":"\n<p>By choosing to view the details relating to a single user, you can access a dashboard consisting of several tabs: the first of these collects all the main data relating to the selected user and allows you to view valuable information on a single screen that allows operators to have a complete picture.<\/p>\n\n<p>Let&#8217;s take a closer look at the screenshot:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-original=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/01\/Schermata-2024-01-25-alle-14.40.36-1024x492.png\" alt=\"\" class=\"wp-image-10695\"\/><\/figure><\/div>\n<p>As you can also see from the image above, the data reported concern multiple aspects:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>purchases made by the user<\/strong> (total revenue, number of purchases, average value of purchases, date of first and last order);<\/li>\n\n\n\n<li><strong>stage of the lifecycle<\/strong>, i.e. at what stage of the customer&#8217;s lifecycle the user is at that specific time;<\/li>\n\n\n\n<li><strong>location<\/strong> or geographical area from which the user has connected;<\/li>\n\n\n\n<li><strong>products<\/strong> in the shopping cart;<\/li>\n\n\n\n<li><strong>devices <\/strong>used for connection;<\/li>\n\n\n\n<li><strong>navigation data<\/strong>, number of visits and information on the first and last visits;<\/li>\n\n\n\n<li>the <strong>user&#8217;s last activities;<\/strong><\/li>\n\n\n\n<li><strong>information relating to profiling<\/strong>, i.e. to which segments the analyzed user profile belongs;<\/li>\n\n\n\n<li><strong>tags and lists<\/strong> to which the user is or can be subscribed.<\/li>\n\n\n\n<li><strong>Custom Fields<\/strong> Values Present in Custom Fields<\/li>\n<\/ul>\n\n<p>Among the various information and data that can be found within the platform, the one concerning the user&#8217;s lifecycle undoubtedly deserves special attention. In fact, it concerns the stages, the stages in which the relationship between company and customer is articulated. Knowing what level the user is at therefore becomes essential to choose a marketing strategy to adopt.<\/p>\n\n<p>For more details on the customer lifecycle, please refer to our <a href=\"https:\/\/www.blendee.com\/glossary\/customer-life-cycle\/\">blog<\/a>.<\/p>\n\n<p>Let&#8217;s close the overview on the summary dashboard related to user data by showing a really interesting feature, that of <strong>comments.<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-alle-11.34.14.png\" data-lbwps-width=\"1322\" data-lbwps-height=\"1052\" data-lbwps-srcsmall=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-alle-11.34.14.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-alle-11.34.14-1024x815.png\" alt=\"\" class=\"wp-image-9952\" style=\"width:490px;height:390px\" srcset=\"https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-alle-11.34.14-1024x815.png 1024w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-alle-11.34.14-300x239.png 300w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-alle-11.34.14-768x611.png 768w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-11-alle-11.34.14.png 1322w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n<p><br\/>This feature is accessible via a small icon located at the bottom right of the screen. If clicked, it allows the opening of a small box within which the operator can choose to add comments and supplementary notes regarding the profile he is viewing, in order to enrich the information already contained in the dashboard.<\/p>\n<div class=\"wrap-post-useful post_useful_13372\">\n<p><div style=\"color: black; margin-bottom: 15px;\"><strong>Was this content useful?<\/strong><\/div><\/p>\n<p class=\"post_useful_success post_useful_success_13372\">Thanks for contributing!<\/p>\n<div class=\"post-useful-buttons post_useful_buttons_13372\">\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"Yes\" class=\"post-useful-vote post-useful-vote-yes\" data-id=\"13372\" data-rate=\"1\">Yes<\/a>\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"No\" class=\"post-useful-vote post-useful-vote-no\" data-id=\"13372\" data-rate=\"0\">No<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By choosing to view the details relating to a single user, you can access a dashboard consisting of several tabs: the first of these collects all the main data relating to the selected user and allows you to view valuable information on a single screen that allows operators to have a complete picture. Let&#8217;s take [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","article-category":[623],"article-tag":[718,717],"class_list":["post-13372","article","type-article","status-publish","format-standard","hentry","article-category-users","article-tag-summary-dashboard","article-tag-user-dashboard"],"_links":{"self":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13372"}],"collection":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13372\/revisions"}],"predecessor-version":[{"id":13373,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13372\/revisions\/13373"}],"wp:attachment":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/media?parent=13372"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-category?post=13372"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-tag?post=13372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}