{"id":13497,"date":"2024-03-20T16:37:29","date_gmt":"2024-03-20T15:37:29","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/aggregated-email-marketing-statistics\/"},"modified":"2024-03-20T16:37:29","modified_gmt":"2024-03-20T15:37:29","slug":"aggregated-email-marketing-statistics","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/aggregated-email-marketing-statistics\/","title":{"rendered":"Aggregated Email Marketing Statistics"},"content":{"rendered":"\n<p>Among the various features offered by Blendee within the &#8220;<strong>Email Marketing<\/strong>&#8221; module, in the &#8220;<strong>Campaign Management<\/strong>&#8221; section, statistics undoubtedly play a primary role.<\/p>\n\n<p>It is possible to view the statistics of each email sending by <strong>selecting the specific item within the<\/strong> table containing the summary of the newsletters sent and created.<\/p>\n\n<p>You can also see the general statistics for newsletters from the <em>Analytics -&gt; Channels <\/em>menu by selecting the symbol next to &#8220;newsletter&#8221;<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/01\/Schermata-2024-01-22-alle-09.47.23.png\" data-lbwps-width=\"790\" data-lbwps-height=\"168\" data-lbwps-srcsmall=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/01\/Schermata-2024-01-22-alle-09.47.23.png\"><img data-original=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/01\/Schermata-2024-01-22-alle-09.47.23.png\" alt=\"\" class=\"wp-image-10517\" style=\"width:353px;height:auto\"\/><\/a><\/figure>\n\n<p class=\"has-text-align-center\"><\/p>\n\n<p>Once you click on the relevant icon, you will access the summary page where you can monitor numerous KPIs related to our email sending, such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Total Submissions<\/strong><\/li>\n\n\n\n<li><strong>Total openings<\/strong><\/li>\n\n\n\n<li><strong>Unique openings<\/strong><\/li>\n\n\n\n<li><strong>Total clicks<\/strong><\/li>\n\n\n\n<li><strong>Unique Clicks<\/strong><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-10.44.20.png\" data-lbwps-width=\"2664\" data-lbwps-height=\"1048\" data-lbwps-srcsmall=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-10.44.20.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-10.44.20-1024x403.png\" alt=\"Blendee Statistics Newsletter\" class=\"wp-image-9802\" srcset=\"https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-10.44.20-1024x403.png 1024w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-10.44.20-300x118.png 300w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-10.44.20-768x302.png 768w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-10.44.20-1536x604.png 1536w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-10.44.20-2048x806.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n<p>By selecting the different tabs in the graph, it is possible to view the graph relating to sends, openings and clicks, but not only: among the KPIs reported on the statistics summary page we also find, under the graph:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>open rate<\/strong><\/li>\n\n\n\n<li><strong>click to rate<\/strong><\/li>\n\n\n\n<li><strong>Conversion Rate<\/strong><\/li>\n<\/ul>\n\n<p>To find out more information about those who have opened, viewed or clicked on the newsletter, go to the table below and click on the Actions column on the Statistics icon.<\/p>\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-24-alle-12.29.47.png\" data-lbwps-width=\"1477\" data-lbwps-height=\"700\" data-lbwps-srcsmall=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-24-alle-12.29.47.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1477\" height=\"700\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-24-alle-12.29.47.png\" alt=\"\" class=\"wp-image-10689\" srcset=\"https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-24-alle-12.29.47.png 1477w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-24-alle-12.29.47-300x142.png 300w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-24-alle-12.29.47-1024x485.png 1024w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-24-alle-12.29.47-768x364.png 768w\" sizes=\"(max-width: 1477px) 100vw, 1477px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">Sends &amp; Bounces<\/h2>\n\n<p>Among the data provided in the detailed statistics we also find a summary of sending, openings and clicks grouped by domain.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.15.14.png\" data-lbwps-width=\"2606\" data-lbwps-height=\"538\" data-lbwps-srcsmall=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.15.14.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2606\" height=\"538\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.15.14.png\" alt=\"\" class=\"wp-image-9808\" srcset=\"https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.15.14.png 2606w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.15.14-300x62.png 300w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.15.14-1024x211.png 1024w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.15.14-768x159.png 768w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.15.14-1536x317.png 1536w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.15.14-2048x423.png 2048w\" sizes=\"(max-width: 2606px) 100vw, 2606px\" \/><\/a><\/figure><\/div>\n<p>In addition to data and information relating to openings and sends, among the data provided on the panel we also find those relating to <strong>bounces<\/strong> and <strong>unsubscribed<\/strong> users.<\/p>\n\n<p>In addition to the summary data, you can view the details of <strong>individual bounce and unsubscribe contacts by<\/strong> clicking on the three dots corresponding to the two items.<\/p>\n\n<h1 class=\"wp-block-heading\">Detailed statistics by email<\/h1>\n\n<p>Once the email detail is opened, by selecting a particular tab, you can view which email addresses the email was sent to and when.<\/p>\n\n<h2 class=\"wp-block-heading\">Send<\/h2>\n\n<p>As far as the submissions tab is concerned, we find in detail in the table:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Email Address<\/li>\n\n\n\n<li>domain<\/li>\n\n\n\n<li>date<\/li>\n\n\n\n<li>state<\/li>\n\n\n\n<li>Error message<\/li>\n\n\n\n<li>User Detail<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.05.20.png\" data-lbwps-width=\"2016\" data-lbwps-height=\"836\" data-lbwps-srcsmall=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.05.20.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.05.20-1024x425.png\" alt=\"\" class=\"wp-image-9804\" srcset=\"https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.05.20-1024x425.png 1024w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.05.20-300x124.png 300w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.05.20-768x318.png 768w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.05.20-1536x637.png 1536w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.05.20.png 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">Unique Openings \/ Openings<\/h2>\n\n<p>On the other hand, as far as the tab is concerned, unique openings and openings in detail we find for each individual user:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>email<\/li>\n\n\n\n<li>city<\/li>\n\n\n\n<li>Mobile view (whether it was made or not)<\/li>\n\n\n\n<li>date<\/li>\n\n\n\n<li>User Detail<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.08.19.png\" data-lbwps-width=\"1750\" data-lbwps-height=\"538\" data-lbwps-srcsmall=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.08.19.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"315\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.08.19-1024x315.png\" alt=\"\" class=\"wp-image-9807\" srcset=\"https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.08.19-1024x315.png 1024w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.08.19-300x92.png 300w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.08.19-768x236.png 768w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.08.19-1536x472.png 1536w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.08.19.png 1750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">Unique Clicks \/ Clicks<\/h2>\n\n<p>On the other hand, with regard to clicks, the information provided concerns:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>email<\/li>\n\n\n\n<li>city<\/li>\n\n\n\n<li>Mobile view (whether it was made or not)<\/li>\n\n\n\n<li>Referrer<\/li>\n\n\n\n<li>date<\/li>\n\n\n\n<li>User Detail<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.06.56.png\" data-lbwps-width=\"1868\" data-lbwps-height=\"274\" data-lbwps-srcsmall=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.06.56.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"150\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.06.56-1024x150.png\" alt=\"\" class=\"wp-image-9806\" srcset=\"https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.06.56-1024x150.png 1024w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.06.56-300x44.png 300w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.06.56-768x113.png 768w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.06.56-1536x225.png 1536w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-05-alle-11.06.56.png 1868w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">Total Amount and Number of Orders<\/h2>\n\n<p>In this tab you can see the turnover brought by an email and various information on:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Email<\/li>\n\n\n\n<li>Amount<\/li>\n\n\n\n<li>Number of products<\/li>\n\n\n\n<li>Date<\/li>\n\n\n\n<li>City<\/li>\n\n\n\n<li>On mobile<\/li>\n\n\n\n<li>Referrer<\/li>\n\n\n\n<li>User Detail<\/li>\n<\/ul>\n\n<p>By clicking on the &#8220;<strong>User Details<\/strong>&#8221; icon there is <strong>the possibility to directly access the user data<\/strong> where it is possible to find the user activity as illustrated in <a href=\"https:\/\/helpcenter.blendee.com\/article\/anagrafica-utenti\/\" data-type=\"article\" data-id=\"3383\">this article<\/a>.<\/p>\n<div class=\"wrap-post-useful post_useful_13497\">\n<p><div style=\"color: black; margin-bottom: 15px;\"><strong>Was this content useful?<\/strong><\/div><\/p>\n<p class=\"post_useful_success post_useful_success_13497\">Thanks for contributing!<\/p>\n<div class=\"post-useful-buttons post_useful_buttons_13497\">\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"Yes\" class=\"post-useful-vote post-useful-vote-yes\" data-id=\"13497\" data-rate=\"1\">Yes<\/a>\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"No\" class=\"post-useful-vote post-useful-vote-no\" data-id=\"13497\" data-rate=\"0\">No<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Among the various features offered by Blendee within the &#8220;Email Marketing&#8221; module, in the &#8220;Campaign Management&#8221; section, statistics undoubtedly play a primary role. It is possible to view the statistics of each email sending by selecting the specific item within the table containing the summary of the newsletters sent and created. You can also see [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","article-category":[564],"article-tag":[587,178,588,743,581],"class_list":["post-13497","article","type-article","status-publish","format-standard","hentry","article-category-e-mail-marketing","article-tag-e-mail-marketing-en","article-tag-email-en","article-tag-email-campaigns","article-tag-email-statistics","article-tag-newsletter-statistics"],"_links":{"self":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13497"}],"collection":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13497\/revisions"}],"predecessor-version":[{"id":13499,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/13497\/revisions\/13499"}],"wp:attachment":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/media?parent=13497"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-category?post=13497"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-tag?post=13497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}