{"id":14220,"date":"2017-02-19T11:25:51","date_gmt":"2017-02-19T10:25:51","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/intro-trigger-real-time-e-pianificati\/"},"modified":"2024-03-21T17:41:03","modified_gmt":"2024-03-21T16:41:03","slug":"intro-trigger-real-time-e-pianificati","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/intro-trigger-real-time-e-pianificati\/","title":{"rendered":"Introduction of real-time and scheduled triggers"},"content":{"rendered":"\n

Triggers, within Blendee, are triggering events following which it is possible to plan specific workflows of actions (<\/span>\n sending emails, sms, creating messages on social media, etc.).<\/span>\n<\/i>).<\/span>They represent, therefore, the key element to trigger a series of actions with respect to different segments of the audience in reaction to behaviors, browsing patterns, purchasing behavior and more.<\/span><\/p>\n\n

By selecting Journey from the left-hand menu -> Triggers, you’ll notice how these are divided into <\/span>\n Real Time Triggers<\/i>\n<\/b> and <\/span>\n Scheduled Triggers.<\/i>\n<\/b><\/p>\n

\n
\"\"<\/figure><\/div>\n

What distinguishes the two categories, as you can guess from the name itself, is the fact that the former are able to trigger <\/span>action in real time<\/b>. <\/span> <\/p>\n\n

The <\/span>Real Time Triggers<\/strong> are triggered immediately upon the occurrence of the tracked event and allow the user to intercept the user’s behavior in real time.<\/span><\/p>\n\n

Scheduled <\/span>Triggers<\/strong> are triggered after a predetermined period of time when a recurring event occurs, allowing you to create workflows of actions that can be scheduled at different times from those in which the triggering action is carried out.<\/span><\/p>\n\n

In this case, a trigger can be configured as a single action (e.g. placing a product in the shopping cart, the user’s birthday) or a series of actions (e.g. within a certain period of time the user has looked at products in a certain category one or more times).<\/span><\/p>\n\n

Example:<\/span><\/i><\/p>\n\n

Let’s imagine an email sent on the birthday of one of our customers or a message on social media sent for the recovery of an abandoned cart.<\/span><\/i><\/p>\n\n

Each trigger can be associated with individual user segments, thus becoming the fundamental tool for the execution of a personalized contact strategy with the user who will be engaged by communications related to a certain specific behavior.<\/span><\/p>\n\n

This will allow us to better customize the <\/span>\n Customer Journey<\/span>\n<\/i> of the different user segments.<\/span><\/p>\n\n

Let’s take a closer look at the different types of triggers that can be used:<\/span><\/p>\n\n

Scheduled triggers<\/strong><\/h2>\n\n

These triggers are actions that can be scheduled from the “History” of the user’s actions or statuses.<\/p>\n

\n
\"\"<\/a><\/figure><\/div>\n

<\/p>\n\n

Real Time Triggers<\/strong><\/h2>\n\n

Within this group, you’ll find triggers that go off while a user is still browsing the website.<\/p>\n

\n
\"Blendee<\/a><\/figure><\/div>\n

To learn more about all types of Real Time Triggers and Scheduled Triggers, read the article “In-depth analysis of Real Time Triggers and Scheduled Triggers”.<\/a><\/p>\n\n

Triggers can be used to launch user experiences, as discussed in this article<\/a>.<\/p>\n

\n

Was this content useful?<\/strong><\/div><\/p>\n

Thanks for contributing!<\/p>\n

\nYes<\/a>\nNo<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Triggers, within Blendee, are triggering events following which it is possible to plan specific workflows of actions ( sending emails, sms, creating messages on social media, etc.). ).They represent, therefore, the key element to trigger a series of actions with respect to different segments of the audience in reaction to behaviors, browsing patterns, purchasing behavior […]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","article-category":[641],"article-tag":[642,651,198],"class_list":["post-14220","article","type-article","status-publish","format-standard","hentry","article-category-trigger-en","article-tag-real-time-triggers","article-tag-scheduled-triggers","article-tag-trigger-en"],"_links":{"self":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/14220"}],"collection":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/14220\/revisions"}],"predecessor-version":[{"id":14540,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/14220\/revisions\/14540"}],"wp:attachment":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/media?parent=14220"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-category?post=14220"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-tag?post=14220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}