{"id":14249,"date":"2014-03-05T15:02:12","date_gmt":"2014-03-05T14:02:12","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/introduzione-configurazione-segmenti-blendee\/"},"modified":"2024-03-21T17:11:54","modified_gmt":"2024-03-21T16:11:54","slug":"introduzione-configurazione-segmenti-blendee","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/introduzione-configurazione-segmenti-blendee\/","title":{"rendered":"Introducing and Configuring Blendee Segments"},"content":{"rendered":"\n

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One of the main features of Blendee is to allow segmentation of your Omnichannel Audience<\/b>. Starting from the overall Audience, thanks to Blendee’s segmentation model, it is possible to create segments that can be used in real time while browsing your websites or deferred through the recontact channels (Triggers).<\/p>\n\n

\n Audience<\/i>\n<\/b>: “The total number of users who interact, in a given period of time, through one or more channels with a brand.”<\/i><\/p>\n\n

Blendee therefore allows you to organize your Audience by grouping users into one or more groups called Segments<\/strong>, which share specific characteristics. These features are called Filters<\/b>. (to learn more about Filters \u2013 Glossary<\/a>)<\/p>\n\n

To access the segments, click on the side menu on the \n item “Target”<\/strong>\n<\/em> and then \n “Segments”.<\/strong>\n<\/em><\/p>\n

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On this screen you will see the segments that have been configured so far, of course if you log in to the Blendee platform for the first time it will be empty.<\/p>\n

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The “Scopes” column visually indicates where the corresponding segment can be indicated.<\/p>\n\n

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In order from left to right, the meaning of the icons:<\/p>\n\n