{"id":14298,"date":"2014-03-05T15:06:01","date_gmt":"2014-03-05T14:06:01","guid":{"rendered":"https:\/\/helpcenter.blendee.com\/article\/approfondimento-trigger-real-time-e-pianificati\/"},"modified":"2024-03-21T10:00:39","modified_gmt":"2024-03-21T09:00:39","slug":"approfondimento-trigger-real-time-e-pianificati","status":"publish","type":"article","link":"https:\/\/helpcenter.streamwise.it\/en\/article\/approfondimento-trigger-real-time-e-pianificati\/","title":{"rendered":"In-depth analysis of Real Time Triggers and Scheduled Triggers"},"content":{"rendered":"\n<p>Blendee provides a powerful <strong><a class=\"wpg-linkify\" href=\"https:\/\/www.blendee.com\/glossario-marketing-automation\/trigger\">trigger<\/a> engine<\/strong>, capable of activating personalized and unique communications for each customer, on all available channels.<br\/>It is therefore possible to create <strong>ringing<\/strong> experiences adapted to different user segments and dialogue with them in the most relevant way.<\/p>\n\n<p>More than <strong>300 types of <a class=\"wpg-linkify\" href=\"https:\/\/www.blendee.com\/glossario-marketing-automation\/trigger\">triggers<\/a><\/strong> are available on the platform that allow visitors to be re-engaged using, alternatively or synergistically, the following communication channels:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>SMS<\/li>\n\n\n\n<li>Email<\/li>\n\n\n\n<li>Facebook Campaign<\/li>\n\n\n\n<li>Web Push Notification<\/li>\n\n\n\n<li>Adding\/Removing Tags<\/li>\n\n\n\n<li>Newsletter<\/li>\n\n\n\n<li>Server to Server Post Data<\/li>\n<\/ul>\n\n<p>To access the triggers click on &#8220;Journey&#8221; -&gt; &#8220;Triggers&#8221;.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-original=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2024\/01\/immagine-corretta-trigger-668x1024.png\" alt=\"\" class=\"wp-image-10263\" style=\"width:243px;height:auto\"\/><\/figure><\/div>\n<p>You can choose between two types of triggers:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Real Time Triggers<\/li>\n\n\n\n<li>Scheduled triggers<\/li>\n<\/ul>\n\n<p><em>NB: The Real Time types represent triggers capable of intercepting the user&#8217;s actions in real time.<\/em><\/p>\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n\n<h3 class=\"wp-block-heading\"><strong>Real Time Triggers<\/strong><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2014\/03\/Screenshot-2023-08-29-alle-09.26.36.png\" data-lbwps-width=\"2856\" data-lbwps-height=\"1402\" data-lbwps-srcsmall=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2014\/03\/Screenshot-2023-08-29-alle-09.26.36.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2014\/03\/Screenshot-2023-08-29-alle-09.26.36-1024x503.png\" alt=\"Blendee Real-Time Trigger Configuration\" class=\"wp-image-9363\" srcset=\"https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2014\/03\/Screenshot-2023-08-29-alle-09.26.36-1024x503.png 1024w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2014\/03\/Screenshot-2023-08-29-alle-09.26.36-300x147.png 300w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2014\/03\/Screenshot-2023-08-29-alle-09.26.36-768x377.png 768w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2014\/03\/Screenshot-2023-08-29-alle-09.26.36-1536x754.png 1536w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2014\/03\/Screenshot-2023-08-29-alle-09.26.36-2048x1005.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n<p>Below are the types of Real Time Triggers with the corresponding tracking codes in parentheses.<\/p>\n\n<p><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/how-to-set-up-a-behavioural-message\/\">Welcome Message<\/a><\/span><br\/>Triggers for sending the welcome message to the user&#8217;s portal membership (UR)<\/p>\n\n<p><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/set-up-an-activity-trigger-on-your-website\/\">Website Activity<\/a><\/span><br\/>Trigger that fires when certain actions are performed on the website:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Page view (VI)<\/li>\n\n\n\n<li>Product Visualization (PV)<\/li>\n\n\n\n<li>Category view (CV)<\/li>\n\n\n\n<li>Purchasing (AC)<\/li>\n\n\n\n<li>Add to Cart (CA)<\/li>\n\n\n\n<li>Removing from Carriage (CD)<\/li>\n\n\n\n<li>custom action (CT)<\/li>\n\n\n\n<li>form submission (FS)<\/li>\n\n\n\n<li>Research (SR)<\/li>\n<\/ul>\n\n<p><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/configure-an-action-trigger-on-specific-brand\/\">Actions on Specific Brand<\/a><\/span><br\/>A trigger that is triggered when a user interacts with a specific brand, in the case of:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Purchasing (AC)<\/li>\n\n\n\n<li>Product Visualization (PV)<\/li>\n\n\n\n<li>Add to Cart (CA)<\/li>\n\n\n\n<li>Research (SR)<\/li>\n<\/ul>\n\n<p><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/configure-an-action-trigger-on-specific-product\/\">Product-specific actions<\/a><\/span><br\/>A trigger that fires when a user interacts with a specific product, in cases of:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Purchasing (AC)<\/li>\n\n\n\n<li>Product Visualization (PV)<\/li>\n\n\n\n<li>Add to Cart (CA)<\/li>\n\n\n\n<li>Research (SR)<\/li>\n<\/ul>\n\n<p><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/configure-an-action-trigger-on-specific-category\/\">Actions on a Specific Category<\/a><\/span><br\/>A trigger that fires when a user interacts with a specific category, in cases of:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Purchasing (AC)<\/li>\n\n\n\n<li>Category view (CV)<\/li>\n\n\n\n<li>Add to Cart (CA)<\/li>\n\n\n\n<li>Research (SR)<\/li>\n<\/ul>\n\n<p><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/setting-up-a-newsletter-subscription-unsubscription-trigger\/\">Subscribe\/unsubscribe Newsletter<\/a><\/span><br\/>Trigger that is triggered when a user subscribes (US) or unsubscribes from the newsletter (UN).<\/p>\n\n<p><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/configure-an-api-call-trigger\/\"><span style=\"font-size: 20px;\">API Call<\/span><\/a><br\/>Trigger that is triggered through integration via API call.<\/p>\n\n<p><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/configuring-a-segment-entry-exit-trigger\/\">Entering\/Exiting a Segment<\/a><\/span><br\/><span class=\"text-small ng-binding\">A trigger that fires whenever a user enters or leaves a predefined segment.<\/span><\/p>\n\n<p>For a guide on how to configure triggers, see <strong>\n  <a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/configurare-un-trigger\/\">Configure a trigger<\/a>\n<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\"><strong><br\/>Scheduled triggers<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-29-alle-09.52.07.png\" data-lbwps-width=\"2856\" data-lbwps-height=\"1402\" data-lbwps-srcsmall=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-29-alle-09.52.07.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/helpcenter.blendee.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-29-alle-09.52.07-1024x503.png\" alt=\"Blendee Configure Scheduled Triggers\" class=\"wp-image-9364\" srcset=\"https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-29-alle-09.52.07-1024x503.png 1024w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-29-alle-09.52.07-300x147.png 300w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-29-alle-09.52.07-768x377.png 768w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-29-alle-09.52.07-1536x754.png 1536w, https:\/\/helpcenter.streamwise.it\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-29-alle-09.52.07-2048x1005.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<p>Below are the types of Scheduled Triggers.<\/p>\n\n<p><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/configure-an-enrollment-recurrence-trigger\/\">Recurrence Inscription<\/a><\/span><br\/>A trigger that fires as the user&#8217;s enrollment date approaches.<\/p>\n\n<p><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/setting-up-a-birthday-offer-trigger\/\">Birthday Offers<\/a><\/span><br\/>A trigger that fires as the user&#8217;s birthday approaches.<\/p>\n\n<p><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/configurare-trigger-carrello-abbandonato\/\">Abandoned Cart Recovery<\/a><\/span><br\/>Trigger that fires for users who have an abandoned cart after a predefined period.<\/p>\n\n<p><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/set-up-abandoned-triggers\/\">Abandoned Products<\/a><\/span><br\/><span class=\"text-small ng-binding\">Trigger that activates for users with products added to their cart and then removed before purchasing.<br\/><\/span><br\/><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/configure-a-whats-new-trigger-in-a-category\/\">What&#8217;s new in a category<\/a><\/span><br\/><span class=\"text-small ng-binding\">A trigger that fires for all users who have seen or purchased products in a category where a new product is added or a new product is back in stock.<br\/><\/span><br\/><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/set-up-a-whats-new-trigger-in-a-brand\/\">What&#8217;s new in a brand<\/a><\/span><br\/><span class=\"text-small ng-binding\">Trigger that is activated for all users who have seen or purchased products from a brand where a new product is inserted or a new product becomes available again.<br\/><\/span><br\/><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/configure-abandoned-category-triggers\/\">Abandoned Category<\/a><br\/><\/span><span class=\"text-small ng-binding\">Trigger that fires for all users who have viewed or searched for a certain category without purchasing anything in a predefined time period.<br\/><\/span><br\/><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/configure-a-purchase-recurrence-trigger\/\">Purchase recurrence<\/a><\/span><br\/><span class=\"text-small ng-binding\">Trigger that fires for all users who have made a purchase in a predefined time period.<br\/><\/span><br\/><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/setting-up-a-scheduled-task-trigger\/\">Scheduled Task<\/a><\/span><br\/><span class=\"text-small ng-binding\">Trigger that activates according to a user-defined manual schedule.<br\/><\/span><br\/><span style=\"font-size: 20px;\"><a href=\"https:\/\/helpcenter.blendee.com\/en\/article\/configure-expiring-product-triggers\/\">Expiring product<\/a><\/span><br\/><span class=\"text-small ng-binding\">Trigger that fires for all users who have a product expiring in a predefined time period.<br\/><\/span><\/p>\n<div class=\"wrap-post-useful post_useful_14298\">\n<p><div style=\"color: black; margin-bottom: 15px;\"><strong>Was this content useful?<\/strong><\/div><\/p>\n<p class=\"post_useful_success post_useful_success_14298\">Thanks for contributing!<\/p>\n<div class=\"post-useful-buttons post_useful_buttons_14298\">\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"Yes\" class=\"post-useful-vote post-useful-vote-yes\" data-id=\"14298\" data-rate=\"1\">Yes<\/a>\n<a href=\"javascript:;\" style=\"border:0px;\" title=\"No\" class=\"post-useful-vote post-useful-vote-no\" data-id=\"14298\" data-rate=\"0\">No<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Blendee provides a powerful trigger engine, capable of activating personalized and unique communications for each customer, on all available channels.It is therefore possible to create ringing experiences adapted to different user segments and dialogue with them in the most relevant way. More than 300 types of triggers are available on the platform that allow visitors [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","article-category":[641],"article-tag":[642,651,198,821,199],"class_list":["post-14298","article","type-article","status-publish","format-standard","hentry","article-category-trigger-en","article-tag-real-time-triggers","article-tag-scheduled-triggers","article-tag-trigger-en","article-tag-trigger-creation","article-tag-workflow-en"],"_links":{"self":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/14298"}],"collection":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/14298\/revisions"}],"predecessor-version":[{"id":14305,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article\/14298\/revisions\/14305"}],"wp:attachment":[{"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/media?parent=14298"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-category?post=14298"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/helpcenter.streamwise.it\/en\/wp-json\/wp\/v2\/article-tag?post=14298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}